Early Days: Once I decided to bring this idea to life, I researched the market to understand the competition and identify gaps. To my surprise, there weren’t many options—few brands offered boot accessories, and none had the modern, stylish aesthetic I envisioned. This signaled an opportunity to create something unique and desirable.
I began the product development process by brainstorming designs in Canva, pulling inspiration from Pinterest, high-end jewelry brands, and luxury fashion trends. My goal was to create pieces that felt both elevated and wearable, allowing people to personalize their boots the same way they do with jewelry. After narrowing it down to 8-10 strong concepts, I moved on to sourcing materials for prototyping. This involved finding high-quality chains, charms, and hardware that would be durable yet lightweight, ensuring both aesthetic appeal and functionality.
The iteration phase was crucial. I experimented with different materials, fastenings, and lengths, refining the designs based on wearability and durability. Once I had a set of polished prototypes, I conducted customer validation by sharing them with friends, family, and potential buyers, asking for honest feedback on the look, feel, and practicality of the designs. Their response was overwhelmingly positive—many even asked how they could purchase one right away. Beyond validation, I received valuable insights that helped me refine the products further, ensuring they aligned with both style preferences and functional needs

Font ideas
From there, I worked on branding and positioning, crafting a visual identity that reflected the brand’s modern, effortless aesthetic. I designed packaging, set up a social media presence, and built an Etsy store to reach a broader audience. Additionally, I implemented an inventory management system to keep track of materials and ensure smooth order fulfillment.Through this experience, I not only developed skills in product development, market research, and branding, but also in customer engagement, operations, and iterative design. What started as a creative idea turned into a fully realized product line, blending trend-driven design with practical execution—a balance that’s essential in product management.